If product-oriented companies focus on how digital solutions can be integrated into the existing portfolio, a familiar and constant field will become more dynamic. In the context of digitization, companies must look for the “sweet spot” between the possibilities of new digital technologies and the needs of their customers. Against this background, the Data Mining and Value Creation project team has initiated a focus group on “Selling Digital Solutions”. 

This year's Spring Servitization Conference with the motto “Advanced Services for Sustainability and Growth” was postponed from May to September due to the Covid 19 pandemic and was held exclusively in digital format from September 14 to 16, 2020. 

In October of 2019, Prof. Dr. Heiko Gebauer, Project Manager Data Mining and Value Creation, and Theresa Wenzel, responsible for project communication, had the opportunity to give a lecture on the future of value creation in Saxony as a part of the studium universale at the University of Leipzig.