If product-oriented companies focus on how digital solutions can be integrated into the existing portfolio, a familiar and constant field will become more dynamic. In the context of digitization, companies must look for the “sweet spot” between the possibilities of new digital technologies and the needs of their customers. Against this background, the Data Mining and Value Creation project team has initiated a focus group on “Selling Digital Solutions”. 

This year's Spring Servitization Conference with the motto “Advanced Services for Sustainability and Growth” was postponed from May to September due to the Covid 19 pandemic and was held exclusively in digital format from September 14 to 16, 2020. 

Not in a seminar room, but on screen – this is how the participants of a workshop, facilitated by the project team Data Mining and Value Creation, see each other for the first time. Due to Covid-19, the seminar with the apt title “Selling Digital Solutions” takes place online.

In a case study in the Harvard Business Manager of January 2020, author Heiko Gebauer, project manager of the project Data Mining and Value Creation, addresses the challenges of digital transformation for companies.