On February 4th, 2021 the winners of the Best Paper Award 2020 of the Fraunhofer IMW were selected. The second place went to Alexander Arzt, Research Fellow in the project Data Mining and Value Creation, with his paper “Business Ecosystems for Digital Servitization”. He had presented the paper at the Spring Servitization Conference 2020. 

If product-oriented companies focus on how digital solutions can be integrated into the existing portfolio, a familiar and constant field will become more dynamic. In the context of digitization, companies must look for the “sweet spot” between the possibilities of new digital technologies and the needs of their customers. Against this background, the Data Mining and Value Creation project team has initiated a focus group on “Selling Digital Solutions”. 

Since March 2020, the Data Mining and Value Creation team at Fraunhofer IMW has been working together with Werkzeug-Eylert, a tool wholesaler from Chemnitz, on two exciting questions concerning data-based value creation.

Not in a seminar room, but on screen – this is how the participants of a workshop, facilitated by the project team Data Mining and Value Creation, see each other for the first time. Due to Covid-19, the seminar with the apt title “Selling Digital Solutions” takes place online.