News

In a chapter for the book Perspektiven des Dienstleistungsmanagements (Perspectives of Service Management), Prof. Dr. Thorsten Posselt, director of the Fraunhofer IMW, as well as Dr. Sebastian Haugk and Dr. Riad Bourayou, research fellows in the project Data Mining and Value Creation, assess Europe as a player in the global platform economy. 

In a case study in the Harvard Business Manager of January 2020, author Heiko Gebauer, project manager of the project Data Mining and Value Creation, addresses the challenges of digital transformation for companies.

On September 27, 2019, part of the project team Data Mining and Value Creation visited seecon Ingenieure at their offices in the Baumwollspinnerei.

This year's Start-Up Days in Potsdam provided a platform for researchers interested in setting up a company to gather valuable information from experts in the field of business start-ups during workshops. One of these experts was the project manager of Data Mining and Value Creation, Prof. Dr. Heiko Gebauer.

At the event “Digital Platforms - Effects and Benefits for Small and Medium-Sized Enterprises” on September 18, 2019, the eStandards 4.0 Competence Center at the Fraunhofer IMW answered questions about the trend of platform economics.

In the workshop: “From connectivity to (digital) revenue” of the Data Mining and Value Creation project, the participants discuss how connectivity and the resulting data can be turned into revenue.

How can already generated field data help to become more competitive and exploit growth potential? The Impulse Paper “Growth Paths in the Digitization of Business Models in Industrial Enterprises”, published by the Federal Ministry of Economics and Energy (BMWi), reflects the current discussion of the Platform Industry 4.0.

On 28 and 29 May 2019, Prof. Dr. Thorsten Posselt, director of the Fraunhofer IMW, Dr. Riad Bourayou, research manager at the Fraunhofer IMW, and Dr. Sebastian Haugk, research fellow in the Data Mining and Value Creation project, were guests at the World Bank in Vienna. The title of the workshop was “Europe 4.0: Sharing the New Economy”.

Prof. Dr. Heiko Gebauer, Project Manager Data Mining and Value Creation, is co-author of three new articles on digitization and value creation from data in the trade magazines Industrial Marketing Management, Journal of Business Research, and Business Horizons.

The Hannover Messe was the destination of Dr. Sebastian Haugk and Alexander Arzt on April 2, 2019. The two research fellows in the Data Mining and Value Creation project at Fraunhofer IMW were particularly interested in topics related to the Internet of Things (IoT).

The project Data Mining and Value Creation was part of the Research Day program at the Fraunhofer IMW on January 24, 2019. Project manager Prof. Dr. Heiko Gebauer gave a short overview of the project. Milan Pentrack and Bastien Bodenstein, research fellows in the project, then presented their main areas of work.

How can companies create new value from their data? The joint project "Data Mining and Value Creation" of the Fraunhofer IMW and the University of Leipzig is investigating this research question. The research project was launched on November 5, 2018.

Dr. Heiko Gebauer, project manager of the digital project unit "Data Mining and Value Creation" at Fraunhofer IMW, presented the joint project with the University of Leipzig in the working group Knowledge and Technology Transfer at the premises of the Leipzig Chamber of Industry and Commerce.