Spring conference in late summer

Spring Servitization Conference 2020

© Spring Servitization Conference
Virtual lobby

This year's Spring Servitization Conference with the motto “Advanced Services for Sustainability and Growth” was postponed from May to September due to the Covid 19 pandemic and was held exclusively in digital format from September 14 to 16, 2020. The annual conference focuses on the evolution of products towards (data-driven) services that enable new value propositions for customers, increased revenue, cost and efficiency improvements for businesses. 

Three research fellows from the project Data Mining and Value Creation were involved: Alexander Arzt, Philipp Kögler and Lino Markfort. They submitted a total of three papers, all of which were accepted:

  • Paper “Business Model Patterns of IoT platforms in the B2B Context” (authors: Philipp Kögler, Lino Markfort, Alexander Arzt, Heiko Gebauer), as part of the panel Research Insights on September 14, 2020
  • Paper “Business Ecosystems for Digital Servitization” (authors: Alexander Arzt, Sebastian Haugk, Heiko Gebauer), as part of the panel Research Insights on September 14, 2020
  • Executive Paper & Poster “Business Model Dynamics for Increasing Revenue Through Digital Offerings” (authors: Alexander Arzt, Heiko Gebauer), as part of the panel Emerging Research Insights on September 15, 2020

The three scientists presented their contributions at the conference and then answered questions from the international scientific community. The papers have been published in the proceedings of the conference and can be downloaded here.

 “The mix of young and experienced representatives from industry and science has enabled a very dynamic exchange between science and practice.” (Philipp Kögler)

The digital organization of the conference worked very well. From a virtual lobby, the participants could switch to the different formats of the conference. One auditorium featured practical presentations (from Xerox, Alstom, Rolls-Royce, Thales, among others), while another auditorium featured presentations from the world of science (on topics such as Digital Servitization, Value Co-creation, Digital Capabilities & Competences). Experienced scientists moderated the auditoriums.

“The variety of formats with keynotes from companies, scientific presentations in the panels and discussion rounds with representatives from science and practice captivated us and we were able to gain a lot of new food for thought and inspiration and learn from the experts.” (Alexander Arzt)

Questions were asked and answered live during the presentations via the Q&A chat. Via various chat rooms on the network platform, representatives of the Data Mining and Value Creation team were able to get in touch with other conference participants, the organization team and exhibitors. In the digital exhibition hall, virtual company stands offered a wide range of information and contact opportunities. In addition, the poster of the Data Mining and Value Creation team was part of a research poster exhibition.

“Over the course of all three days, the conference provided us with a deep insight into the data-driven service world from both a scientific and a business perspective, enabling us to apply a wide range of findings to our research work.” (Lino Markfort)

The Spring Servitization Conference (SSC) is organized annually by Aston Business School in Birmingham under the direction of Prof. Tim Baines, a luminary in the field of Servitization and Advanced Services. After Linköping in 2019 and Birmingham in 2020, the organizers hope to hold an in-person conference in Florence in 2021.