Ideas for data use

The more digital our world becomes, the more data companies or organizations generate. This data requires terabytes of storage space and many hours of maintenance – in short: it requires already scarce resources. Many companies therefore complain that these “data graves” have only generated costs so far. Often there is a lack of concrete ideas on how to use this data. Use cases help to generate added value from data.


In our workshops, we support companies in this important step: developing ideas for the use of data specifically for their company. In everyday life, it is difficult to come up with new ideas and to engage in a creative process. In this workshop, we offer an optimal framework for the creation and further development of new ideas.

In a preliminary discussion, we adapt the workshop concept to the concrete situation in the company. With a combination of different methods, for example from Design Thinking, we support the participants in defining the initial situation exactly (e.g. problems, data stock) and in understanding it more deeply. We provide input on existing data uses in similar industries or organizations.

Our formats, which we select flexibly according to group size and objectives, accompany the participants in finding ideas and promote innovative impulses. In this creative phase, the ideas are not yet evaluated. This step then follows when the participants first evaluate all the ideas that have arisen intuitively, later in more detail and check their feasibility and attractiveness. It is important to us that at the end of the workshop the next steps are defined in order to actually implement the selected ideas and to continue the contents developed in the workshop.


The workshop “Ideas for data use” supports companies in answering the following questions:

  • What data is available in your company or in the different organizational units?
  • For which areas do you want to develop new ideas?
  • For which challenges of your customers or within your company do you want to find solutions?
  • Which use cases are possible for your company and your data?
  • What specific added value can your data provide?
  • How can the data-use ideas be evaluated?
  • Which ideas are attractive and relevant for your company?
  • How can you decide which ideas should be selected and pursued?
  • What does it take to implement the data-use ideas?

We know from our previous workshops how enriching it is to have people from different areas of responsibility with different functions. The common exchange about existing problems helps all participants. Tried and tested workshop methods are used, so that the change from stimulated discussions to the search for creative ideas to proposed solutions takes place quickly and purposefully.


Are you interested in participating in our workshop or would you like an individual exchange? We look forward to your e-mail!

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Workshop / 14.3.2019

“The user perspective is very citizen-empowering to me”

In the Data Mining and Value Creation project, we are working with the City of Leipzig to further develop its approach to Open Data. Since it is often unclear what can be done with data at all, a workshop was held with the city's employees on March 14, 2019 at the Fraunhofer IMW premises. Sonja Ries, research fellow in the Data Mining and Value Creation project, answers some questions about the workshop.