Digitization is no longer a new buzzword for medium-sized businesses. But how can already generated field data help to become more competitive and exploit growth potential?
The Impulse Paper "Growth Paths in the Digitization of Business Models in Industrial Enterprises", published by the Federal Ministry of Economics and Energy (BMWi), reflects the current discussion of the Platform Industry 4.0. Its Digital Models working group dealt with precisely this question.
In cooperation with internationally leading industrial companies, the authors identified five growth paths for the digitization of traditional business models in order to provide a framework for digitization processes. Thus, changes in the core components of business models can be better analyzed.
The article was written by Prof. Dr. Thorsten Posselt, director of the Fraunhofer IMW, and Prof. Dr. Heiko Gebauer, project manager for Data Mining and Value Creation, and Alexander Arzt, research associate of the Project.