Heiko Gebauer is guest editor at Industrial Marketing Management

© Fraunhofer IMW

Prof. Dr. Heiko Gebauer

For the renowned trade magazine Industrial Marketing Management, a call for papers for the special issue on "Digital servitization: crossing the perspectives of digitization and service transformation" will run until December 21, 2018. Prof. Dr. Heiko Gebauer, Project Manager Data Mining and Value Creation, is the guest editor of this issue.

"In the editorial, we will answer the question of how digital data and digital technologies can support companies on their way from product to service," says Gebauer. In addition, the special issue will shed light on how digitization is shifting processes from the physical to the digital world. The concepts of digitization and servitization are thus to be linked.

Publication date is fall 2019.