Europe's place in the global platform economy

© Springer Gabler

In a chapter for the book Perspektiven des Dienstleistungsmanagements (Perspectives of Service Management), Prof. Dr. Thorsten Posselt, director of the Fraunhofer IMW, as well as Dr. Sebastian Haugk and Dr. Riad Bourayou, research fellows in the project Data Mining and Value Creation, assess Europe as a player in the global platform economy. The authors focus on the opportunities and risks that the platform economy brings with it in the B2C and B2B sectors. This is because new value chains are emerging across industry boundaries as a result of ever faster and more cost-effective algorithms for evaluating data. Europe has to assert itself against other successful regions of the world, like the USA and China. /tw

Posselt T., Haugk S., Bourayou R. (2020) Europe in the Global Platform Economy. In: Roth S., Horbel C., Popp B. (eds) Perspektiven des Dienstleistungsmanagements. Springer Gabler, Wiesbaden

More information about the book and the article can be found here.